Is the Pot Tourism Scene in Denver Half Baked?

From Yahoo Travel:

“Down the block from Nativ hotel, business is brisk at Euflora. Designed for Colorado’s growing marijuana tourist trade, Euflora opened in April 2014 and is run by Jamie Perino and Pepe Brenton. It is the hippest and most high-tech of the Denver dispensaries, with an open floor plan, very much like an Apple store. Little jars of buds sit on long tables next to small digital screens, displaying all the information about that particular plant or product, the name of the strain, the THC content, and how much you can legally buy.

As you enter Euflora, you’re given a cell phone-sized scanner, which can scan each display and jar for information, then be used as a shopping cart to buy your products. The shop also has a plethora of edibles, like marijuana-infused chocolate bars, truffles, and gummies, as well as infused drinks and cannabis flowers.

Perino said she designed Euflora to appeal to consumers who like the “Starbucks, Apple store-kind of feeling.” She opened it on the 16th Street Mall, which is probably the most visited tourist destination in Colorado, with 2.3 million visitors a year. “We decided,” said Perino “that since recreational cannabis is more of a tourist industry, this would be the ideal location for it.”

At Euflora, customers use scanners to purchase weed. (Photo: Adam Forgash)

Perino was initially intimidated by the pot industry because she was far from a connoisseur. Though she is not a pot smoker, she saw a burgeoning market and wanted in. Her customers are 80 percent tourists, lots of 21st birthdays, girls-night-out groups, college kids, businessmen, senior citizens, and even grandma, mom, and grandchild buying their first joints together.”

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